The “Touchdown Celebration of the Year” award is an NFL Honors concept developed by the creative agency, Grey New York. I oversaw agency creative, managed social promotion, produced a custom voting site with the in-house dev team and coordinated the award presentation with the events team.
I partnered with a third-party vendor to create a custom visualization with native voting that was accessible from all social platforms and responsive on all devices. Through a combination of organic and paid social, we utilized NFL, Club and Player social to drive followers to vote as seen below.