To reward and honor fans in its 100th season, the NFL launched "Tickets for 100 Years," a first-of-its-kind contest offering a grand prize of a pair of season tickets to the winning fan's preferred franchise for the next century. I oversaw production of all digital and social promotional content that invited fans to enter the contest and captured a live social story following the three finalists throughout their VIP experience at NFL Draft.
Fans posted a picture or video on Instagram or Twitter describing how they were their favorite team's biggest fan and tagged @NFL and #NFL100Contest to enter.
The three finalists and their families were invited to NFL Draft in Nashville for a VIP experience that began with a Good Morning America appearance and ended with an on-stage appearance on the live broadcast.
On Night 1 of Draft, Gregory Hampton was announced as the winner by the Commissioner of the NFL, Roger Goodell, at the 2019 NFL Draft in Nashville, Tennessee.