High-speed and thoughtful.
Organized and energetic.
Social content for extraordinary
brands and experiences.
PAST BRANDS :
NFL
AT&T
Gillette
Pantene
CoverGirl
+ more
My Background
At the University of Texas, I double-majored in the Canfield Business Honors Program and Marketing within the McCombs School of Business. After interning for ESPN in New York, I went on to produce content at two world-renowned ad agencies, Publicis and Grey New York. While working at Grey, I produced a website for the National Football League and established myself as a trusted digital producer with my clients. This project opened up the opportunity to join the NFL as their Digital and Social Advertising Manager where I spent three years producing best-in-class marketing content. In my fourth year with the NFL, I managed the promotion of ten fan contests that offered the chance to win once-in-a-lifetime experiences commemorating the NFL’s 100th season. In this role, I worked with league partners to develop creative and media distribution plans to share the story of each winner’s experience across TV, digital, social and PR channels. After the NFL, I worked for AT&T where I oversaw development of outdoor, digital, and social assets for AT&T’s Discovery District — a new downtown Dallas destination where tech, culture and entertainment combine. Currently, I am the Director of Social Content at LEARFIELD where I manage a team of content creators who produce sponsored social content for corporate partners across some of the nation’s top collegiate properties.