Directed by Peter Berg, “The 100-Year Game” Super Bowl commercial featured 44 of the greatest NFL athletes, past and present. On set, I managed high profile talent, directed a BTS content crew and coordinated a media carwash for all talent. In post-production, I managed the digital and social distribution plan for the teasers and two minute spot across NFL and player platforms. The NFL finished first in USA Today’s Ad Meter for the first time ever.