With the “Handoff Across America” campaign, we set out to prove that when it comes to football, there’s no such thing as an offseason. We took the “Handoff” all across America for a summer and a season, handing over our phones to anyone from mascots to high schoolers to pros. From youth football camps hosted in NFL players’ hometowns to NFL team minicamps to 7v7 tournaments, we were on the ground covering all the “offseason” action live via Snap and IG stories and also edited recaps to relive the fun. We continued coverage into the season by giving the Handoff to high school teams on game days to highlight the hype that comes with Friday nights.