“Ready. Set. Football.” was a social, digital and broadcast campaign that featured anamorphic footage intentionally shot in a dramatic fashion to emphasize the anticipation that builds leading up to the snap of the football. In addition to the cinematic footage style, we utilized “regionally themed” audio to give a subtle nod to each team’s hometown. From the familiar subway announcer voice over the NY Giants footage or the jazz band warm ups playing over the New Orleans Saints, each track exuded a personality of the region. Each week, I wrote topical social copy that accompanied each piece and provided tune-in information for the upcoming game.
We customized videos weekly to provide tune-in information for that team’s upcoming game in our programmatic media.